Guy Business

Guy Business, Business Guy is a middle manager of questionable repute who claims to be an alter ego of Professor Elemental. He is dismissive of both the Professor and Paul Alborough and claims their respective friends and family are fictional creations. His list of connections and claims is of dubious veracity, at best.

Guy Business claims to have made millions off of the Professor's entertainment career, through which he created his own marketing firm which, naturally, pays no tax. He proudly touts his list of clients includes Rupert Murdoch, Nigel Farage, Brewdog, and GB News, seemingly unaware or disinterested in any negative publicity they generate.

His financial claims fell into doubt following a divorce with his wife who retained possession of the house.

Personality and Habits
Guy Business is a relic from the past who shouldn't be preserved. His views are typically in alignment with individuals such as Piers Morgan. He voted for Brexit and he rails against the current "PC culture".

Guy Business has a habit of giving poor business advice, such as:


 * Bet equally on both teams in football matches
 * Ignore commercial spaceflight and invest in ventures to Earth's core
 * Listen to his advice in his music video

Appearance
Guy Business can typically be seen in a sharp but likely discounted suit and brown shoes with a white shirt and mirrored aviator sunglasses. He diverts attention from his thinning gray hair and his "maturity" by announcing his "financial security". His efforts to work out keep him slim, but his choice of lycra biking attire draws negative attention.

Publications

 * "Live Business, Love Business, Be Business" - Online Course
 * "The Business Guy Guide to Business" - Paperback Only

Background
Guy Business debuted in a post on Professor Elemental's Instagram in advance of his appearance in the Nothing Says Cool Like a Middle Aged Man music video. He is a parody of the segment of the population which is dissatisfied with evolving attitudes toward race, culture, and gender. The reality of his existence in the Professor Elemental continuity is unclear as the Professor's Instagram claims him to be a "ne'er-do-well" who hacked his Instagram while the music video shows him to be a figment of one of the Professor's nightmares. It is possible that the character does exist and provided the impetus for the Professor's nightmare.